GET IT WHILE IT'S HOT


Arizona's NHL franchise has been mostly bereft of superstars since relocating from Winnipeg in 1996.

But now the Coyotes have Phil Kessel, and they're going to market him aggressively. (Sell T-shirts, anyway.)

These snazzy "PHIL THE THRILL" tees figure to move big numbers. I bet more get sold in Pittsburgh than in Phoenix. (The Vegas Golden Knights clean up in the 'Burgh via Marc-Andre Fleury merch.)

Get your "PHIL THE THRILL" T-shirt by Dec. 6. That's when Kessel and the Coyotes visit Pittsburgh.

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