Arizona's NHL franchise has been mostly bereft of superstars since relocating from Winnipeg in 1996.
But now the Coyotes have Phil Kessel, and they're going to market him aggressively. (Sell T-shirts, anyway.)
These snazzy "PHIL THE THRILL" tees figure to move big numbers. I bet more get sold in Pittsburgh than in Phoenix. (The Vegas Golden Knights clean up in the 'Burgh via Marc-Andre Fleury merch.)
Get your "PHIL THE THRILL" T-shirt by Dec. 6. That's when Kessel and the Coyotes visit Pittsburgh.