Does JuJu Smith-Schuster have anything to do with this? Is JuJu really ripping off the late Myron Cope and the Terrible Towel? Does his self-promotion know no bounds?

All proceeds from the Terrible Towel go to charity. Where do the proceeds from this go?

The bad look just keeps getting worse.

But don’t worry: JuJu’s knee should be OK by the Super Bowl. He can go to Miami, schmooze the assembled media to pimp his projects, and party at South Beach.

That’s unless the Steelers double-cross him by making it to the Super Bowl. Then JuJu will have to play. Or not.

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