Mark Madden

Mark Madden

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BLAME KRAFT HEINZ, NOT THE STEELERS

The real villain in the re-naming of the Steelers’ stadium isn’t the Steelers. 

It isn’t Acrisure, the Michigan-based insurance brokerage which now owns naming rights to the stadium for the next 15 years at the rate of $10 million per. 

The real villain is Kraft Heinz. 

First Kraft Heinz ditched Pittsburgh. Kraft Heinz doesn’t even make ketchup in Pittsburgh anymore. It has a modicum of employees at its local corporate offices. 

Now Kraft Heinz ditched the Steelers. 

Kraft Heinz paid $57 million to get naming rights for the past 20 years. That’s cheap. 

Now Kraft Heinz wouldn’t step up and pay what’s appropriate. 

Kraft Heinz is worth $47 billion. Acrisure is worth $23 billion. 

If Acrisure can afford it, Kraft Heinz can. 

The Steelers didn’t let down some local mom-and-pop. It's not like when it used to be plain old Heinz with the plant on the North Side. The Steelers got let down by a $47 billion mega-corporation. 

Pittsburgh should blame Kraft Heinz, not the Steelers. 

We should all switch to Hunt’s ketchup.


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