Roche

Roche

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PODCAST: Your Local Craft Brewery Is Bought By A Macro Brewery. Now What?

It was a controversial subject a few years ago but the stigma of "selling out" to a macro brewery has mostly subsided.

Head Retention spoke with Devils Backbone COO, Hayes Humphreys just after their acquisition by AB InBev in 2016 and he's back to give Roche and Lashelle an update on what life is like for a craft brewery that has been bought by one of the big boys.

Hayes discusses the (mostly) positives that have come from being part of the Anheuser-Busch umbrella including the better (and safer) working conditions for DB employees, the increase in charitable work by Devils Backbone, and how he ended up on a DB beer label!.


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