There’s a hockey-related merchandise line called “Violent Gentlemen.” They sell hats and T-shirts. It’s goon culture.
Some of their merchandise says, “Make Hockey Violent Again.”
That’s dumb enough by itself.
But one of the owners of the “Violent Gentlemen” brand is George Parros, the retired enforcer who is in charge of the NHL’s Department of Player Safety.
That explains a lot.
Suspending Tom Wilson often enough or long enough won’t sell T-shirts.
But letting the boys settle their own differences is quite the marketing tool.
The NHL’s Senior Vice President of Player Safety is peddling merch that celebrates violence in hockey. Let that sink in.
How can the NHL possibly allow that?