THE CLOCK IS TICKING

Cleveland WR Odell Beckham Jr. wore a watch that retails for nearly $190k while playing Sunday vs. Tennessee.

The NFL says Beckham can’t wear the watch during games. But Beckham says he always wears it – even in the shower – and will keep doing so when the Browns play.

"If anybody else would've worn the watch, if it was a $20 watch, it wouldn't have been no problem," Beckham said. "That's just my life. If it ain't this, it's something else. If it wasn't the watch, it would've been the way I'd tied my shoes."

It seems a bit petty for the NFL to ban the watch.

But it’s pettier still for Beckham to take a stand over jewelry after the Browns lost at home by 30. It’s fiddling while Rome burns.

But it’s typical Beckham. Like ESPN’s Stephen A. Smith said of the Beckham/watch fiasco, “We’ve seen everything but winning.”

The situation begs: Why does Beckham need to wear a watch during games? What’s the purpose, beyond accessorizing? Beckham says he's not a brand spokesman.

 
Mark Madden

Mark Madden

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