Mark Madden

Mark Madden

The Super Genius of Pittsburgh Sports.Full Bio



Boy, does this commercial ring true. It's like footage of my cat, Clipper, wreaking havoc in my house. (Clipper often turns on the kitchen-sink faucet to get a drink, neglecting to turn it off. Precautions for overflow have been taken, but still...)

Allstate Insurance's "Mayhem" commercials are superb. Did you know...

*The "Mayhem" commercials have been running since since April 2010.

*The character was conceived as "Mr. Mayhem" and loosely based on Mr. White, Harvey Keitel's role in the 1992 movie "Reservoir Dogs." Note the similar dress.

*The "Mayhem" ad campaign is designed to attract younger demographics. Said an Allstate executive, "We wanted to kick Flo's ass." (That refers to Progressive's ad campaign featuring "Flo.")

*Dean Winters, who plays "Mayhem," is perhaps best-known for portraying Ryan O'Reily on HBO's prison drama "Oz" from 1997-2003. He has had recurring roles on "Law & Order: Special Victims Unit," "Rescue Me, " "30 Rock," "Brooklyn Nine-Nine" and "Battle Creek." Winters was so compelling on "Oz," it's hard not to see "Mayhem" as an extension of that character.

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