HE’S TALKING ABOUT YOU, JUJU


This quote by NBA veteran J.J. Redick will be the epitaph for competitive sports.

A new generation of athlete is taking over sports. It’s a generation not at all concerned about winning.

For this new breed of athlete, it’s about “me”: Maximizing his/her brand and the attached rewards at the expense of anything and everything else.

For the fan of that athlete, it’s about fantasy sports, allegiance to that athlete above any team, and adhering to an offensive millennial mix of selfishness and laziness. The fan pretends he/she somehow knows the athlete, and “likes” him/her.

JuJu Smith-Schuster would rather post on social media than catch a football. Here's how I know: The catches dried up. The social media never did.

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