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Indiana Fever rookie guard Caitlin Clark is reportedly nearing an eight-figure endorsement deal with Nike, sources with knowledge of the situation confirmed to the Athletic Wednesday (April 18).
Clark, 22, the No. 1 overall pick in the 2024 WNBA Draft on Monday (April 15), recently had her previous deal with Nike, which was agreed upon in 2022, expire following the conclusion of her decorated college basketball career at Iowa, allowing her to hit the market at the height of her popularity. The NCAA basketball all-time leading scorer reportedly also received sizable offers from Under Armour and Adidas, multiple sources confirmed to the Athletic.
Clark's emergence as the face of women's college basketball has led to a significant increase in popularity for the sport, which included her final collegiate game, a loss to South Carolina in the March Madness Final, being the most viewed women's sporting event in history, peaking at 24 million viewers and averaging 18.7 million, which was a larger than the men's final for the first time in history. Clark recorded 30 points, including 18 in the first period, eight rebounds and five assists and averaged 31.6 points, 8.9 assists and 7.4 rebounds during her final season at Iowa.
Clark is scheduled to make her preseason WNBA debut against the Dallas Wings on May 3. The Fever will have 36 nationally televised games during the 2024 WNBA season.